Running a business in Skegness means planning around the seasons. Summer brings crowds of visitors, while the quieter months rely on locals and loyal regulars. Your website needs to serve both audiences – helping holidaymakers find you quickly in July and giving residents reasons to choose you in January.
Here's how good web design helps seaside businesses do exactly that.
Design for visitors on the move
Many Skegness visitors find businesses on their phones while already in town – on the seafront, in a caravan park or walking along Lumley Road. Your website must load fast on a mobile signal and put the essentials front and centre:
- Today's opening times.
- Where you are, with a map link.
- A one-tap call button.
- Menus, price lists or booking options.
If a visitor has to hunt for any of these, they'll move on to the next result.
Free tool
How fast is your website?
Run our free website speed test to see your Google PageSpeed scores and the top fixes in plain English. It takes about 30 seconds.
Show what makes you special
There's plenty of choice in a resort town. Use great photography, short videos and genuine reviews to show why you're worth visiting. Families want to know you're welcoming to children; dog owners want to know they're welcome; visitors with accessibility needs want reassurance. Answer these questions on your website and you'll win more customers.
Take bookings and orders online
Online booking for tables, activities, appointments or accommodation saves you time on the phone and captures customers who are browsing late at night. For retailers and food businesses, online ordering or ecommerce can extend your season far beyond the summer, letting past visitors buy from you all year.
Keep it current through the year
A website still showing last summer's events or winter opening hours in August looks neglected. Make sure your site is easy to update – or have someone do it for you. Seasonal homepage banners, updated menus and an events page all signal that you're open and active. Our maintenance packages include content updates so you don't have to worry.
Capture visitors for next year
Your website can do more than win today's visit. Invite visitors to join your email list or follow you on social media, perhaps with a small incentive such as early access to next year's offers. Those contacts become your best-value marketing audience.
Be visible on Google
A great website needs to be found. Optimise your pages for the searches people make – "fish and chips Skegness", "things to do in Skegness when it rains", "holiday park near Skegness" – and keep your Google Business Profile in step with your site. Our article on digital marketing for Skegness businesses covers this in more detail.
Common mistakes on seaside business websites
- Out-of-date opening hours, especially when they change seasonally.
- Menus or price lists as large PDFs that are hard to read on a phone.
- No photos of the inside of the premises.
- No information for visitors with accessibility needs.
- Slow loading because of oversized images.
Frequently asked questions
Can my website handle a busy summer?
With good hosting, yes. Reliable website hosting ensures your site stays fast when traffic peaks.
Should I have a separate website for my holiday let or attraction?
If it's a distinct business with its own customers, a separate site often makes sense. Otherwise, a dedicated section of your main site may be enough.
How can I get repeat bookings?
Collect contact details, keep in touch out of season and offer returning customers a reason to book directly.
Let's get your website ready for next season
Digytal builds websites for businesses across Skegness and the Lincolnshire coast. Take a look at our website building service or get in touch to start planning.
Based in or near Skegness? Find out how we help local businesses on our website design and SEO in Skegness page.
